Embedded finance holds great promise - stronger customer loyalty, new revenue streams and precious data on the payment behaviour of the company's user base.
With their regular customer touchpoints, E-commerce providers in particular stand to benefit greatly from embedded finance.
But how high is the willingness of customers to use financial services from online shops?
The new embedded finance study reveals just how large the potential of embedded finance really is for the German e-commerce market.
“We are only at the start of the journey for embedded finance, but time is running out for big brands if they want to win first-mover advantages.”
CEO of Solaris