Disrupting the value chain for financial services
From improved conversion rates to new revenue streams, embedding financial services directly into the customer journey can benefit companies in many ways.
To learn more about customers' experiences with embedded financial products, Roland Berger – in collaboration with Solaris – recently surveyed a broad cross-section of consumers across Europe.
The result: demand for embedded financial services is widespread and growing.
But despite increasing popularity, the market for embedded financial services has yet to take off.
Banking must be convenient and fast
41% of participants cited easier access to financial offerings compared to traditional banks as the main reason for using embedded financial services. This shows that applying for financial services in bank branches across Europe no longer matches customers' preferences.
“The market for embedded financial products is growing heavily. Digital financial services from brands are no longer just a trend, but have established themselves as a serious alternative to traditional banking products.”
Chief Commercial Officer at Solaris