On the move: The embedded finance opportunity in the mobility sector
For mobility providers, offering financial services can be an attractive tool for deepening customer relationships. They can offer credit cards and loans, simplify transactions, and open up new business areas. Also, offering embedded financial services helps to expand customer-centric ecosystems.
To be successful, providers must consider the right vertical for embedded finance products that charm their existing customers but also attract new ones who are willing to switch because of the added value.
We looked at what is most important for customers to use financial services from mobility providers.
No growth without embedded payments
Smart Mobility combines elements from the fields of technology and mobility. In 2030, a market volume of EUR 250 billion will be reached on a worldwide scale. Embedded financial services will make a significant contribution to the growth of this sector, as payments are processed directly via the respective app.
Image data source: Precedence Research, 2022.
Lending will continue to be the largest embedded financial service
Embedded lending opens up new opportunities, and OEMs in particular would benefit from more flexible lending models. Real-time liquidity checks and credit assessment can be made and customers can easily adjust repayments as needed - simply, digitally and without paperwork.
Image data source: Ipsos/Bankenfachverband e. V. - Konsum- und KFZ-Finanzierung: Marktstudie 2020
“Sustainable growth of mobility providers in the coming decades will only succeed by building customer-centric ecosystems. Above all, embedded and customized financial products will offer a decisive competitive advantage. Customers are not only digital, they also expect comprehensive solutions from the mobility brands of their choice.”
Chief Growth Officer at Solaris