The Future of Embedded Finance
The digital world is spinning faster and faster, and what's trending today will be natively integrated tomorrow, such as buy-now-pay-later or digital bank accounts.
Customer-centricity is the buzzword of the hour, and everyone from startups over e-commerce to incumbents is looking for solutions to engage customers with tailor-made embedded financial services.
Yet, will all players succeed? Download our new white paper to find out who has the best chance of winning and who will lose in the embedded financial services market.
A rapidly growing market
BaaS platforms are an important tool for large, established brands to enable their online financial offering, but also to provide an appealing proposition for newer, younger companies looking to innovate faster in the creation of new financial services.
Image data source: The rise of embedded finance, Dealroom and ABN AMRO Ventures, 2022
Many new fintechs are taking a vertical approach - offering personalized financial experiences for a particular type of customer. By developing a product that meets the needs of a specific audience, fintechs go beyond technological excellence and accelerate progress.
Image data source: A.T. Kearney Retail Banking Radar 2019